Marketing Executive

Job Title:

Marketing Executive

Reporting to:

CEO

Roles & Responsibilities:

• Work with our internal engineering and technical staff and our external marketing agency in the coordination and delivery off our marketing programs with the purpose of increasing our overall business sales.
• Help increase sales through the identification and cultivation of new customers.
• Arrange introductory meetings for senior management and prospective customers.
• Plan, implement and update an annual marketing plan; regularly updating the management team on progress.
• Organisation and coordination of all promotional activities within the business including both internal and external activities.
• Organising and attending trade shows and exhibitions. Representing the business at these events and engaging with potential customers.
• Preparing and maintaining all promotional materials. Creating content for our marketing campaigns including pictures, videos, case studies and website content.
• Managing and updating of company web site.
• Preparation of sales presentations for customer meetings.
• Implementing ongoing marketing campaigns through a number of communication channels including LinkedIn etc.
• Upkeep and validation of sales pipeline. Management and accuracy of CRM and ongoing development of this as the core tool for ongoing sales and business expansion.
• Researching new market opportunities.
• Researching new product areas for the company.
• Carry out analysis of the overall competitive landscape, identifying key markets and trends.
• Work closely with the management team to ensure a synergy of activity exists across the entire organisation.
• To take responsibility for related and critical Key Performance Indicators.

Requirements (Education, Experience, Skills, Other)

• Degree in Marketing, Business and / or related field of study.
• Experience working in marketing, business development roles, ideally 2 + years experience.
• Experience in medical device industry and medical device technology a distinct advantage.
• Excellent Microsoft Office skills and Adobe.
• Skills with sketching, writing, photography, video and imaging software, photoshop very desirable. Website development experience and skills very desirable. A keen eye for design and detail.
• A demonstrable capability to build effective relationships (with internal and external customers). Excellent communication, organisation and management skills.
• Team player. Flexible, Responsive, an ability to get it done, go the extra mile.